The line comes from Spider-Man 2, released in 2004, where Harry Osborn is the wealthy friend of Peter Parker whose life and fortune unravel across the film. The Portuguese dubbed version gave the moment a second life online, where short clips were shared as memes about being broke. It often appears alongside other franchise clips, including Spider-Man 2099 edits, in fan compilations. Because the phrase is simple and instantly understood by Portuguese speakers, it spread through social videos and chats and remains a go-to reaction for money jokes.