ET Bilu became a Brazilian internet phenomenon around 2010, after television reports in Brazil featured claims by Urandir Fernandes de Oliveira about contact with an extraterrestrial called Bilu. Clips and catchphrases from those appearances were remixed online, turning the figure into a running joke about aliens and secret knowledge. Short exclamations attached to the name later circulated on meme pages, messaging apps and soundboards, where their brevity made them easy reaction sounds. The eta shout survives because it needs no context and instantly signals exaggerated surprise.