On TikTok, the Eye of Ra clip circulates as a brainrot meme sound, shared in short edits where a loud shout signals power, awakening, or an over-the-top entrance. Its appeal comes from brevity and recognisability, as viewers instantly associate the roar with a dramatic shift in tone. Because it lasts under four seconds, it fits easily into fast-paced feeds, reaction videos, and gaming highlights, and creators continue to reuse it whenever a moment needs instant, exaggerated intensity without explanation.