Place it right after the wrong survey answer is revealed, then follow it with the Windows XP Error Music for a second beat before moving on. For a correct answer later in the same edit, switch to the DJ Airhorn so the win stands apart from the fail.
About this sound
This is a short Family Feud sound-effects clip, just under five seconds long, packing the show's familiar buzzer and strike cues into one quick burst for a wrong answer. It feels tense and comically disappointing, like the moment a contestant realises the survey has turned against them. It comes from the long-running television game show.