Family Guy premiered in 1999, created by Seth MacFarlane for Fox, and became known for cutaway gags and exaggerated character reactions. Short exclamations from the show were clipped and shared widely as soundboards and meme audio spread online, because a single shouted phrase could work without any visual context. The OMG clip survived that trend as a reusable reaction, still used by editors who need a familiar cartoon voice to signal disbelief, alarm or comic overreaction in a few seconds flat today.