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The line comes from American rapper Fat Joe, who coined 'yesterday's price is not today's price' during a viral interview clip that took off on TikTok and Instagram. Creators seized on it as the perfect caption for rising prices, sold-out drops and personal comebacks, pairing the audio with flexing edits and business wins. Its swagger and quotability kept it circulating as a meme sound long after the interview aired, and it remains a go-to reaction for anyone signalling that their value has gone up.
About this sound
Fat Joe delivers his viral line 'yesterday's price is not today's price' in this short interview clip. Creators use it for price hikes, glow-ups and big wins.
This is the instantly recognisable voice of rapper Fat Joe delivering his most quoted line, 'yesterday's price is not today's price,' clipped from a viral interview moment. His delivery is confident and rhythmic, leaning into each word with a knowing swagger that makes the phrase land like a punchline. The clip runs under five seconds, just long enough for the full quote to hit. Viewers hear it as a playful warning that the deal they missed is gone, and it instantly adds attitude, humour and star power to whatever plays underneath it.
