"Faz o L" became a recognizable slogan and gesture in Brazilian politics through support for Luiz Inácio Lula da Silva, especially around recent election discourse online. The phrase spread widely across memes, short videos and reposted reaction edits, where it is used both sincerely and sarcastically. Its staying power comes from how quickly it signals a political side while also working as a punchline for disappointment, backlash or partisan humor. Online, it often appears in the same kind of quick reaction format as a bruh moment.