Faz o L began as a slogan for supporters of Luiz Inácio Lula da Silva, who form an L with their fingers during campaign rallies and celebrations in Brazil. After Lula's 2022 election win, the phrase moved beyond rallies into music, memes and short videos, often paired with the picanha joke about the price of beef and the cost of living. Creators on Brazilian social media turned it into a catchy, ironic soundtrack for reaction clips and political humour. It remains popular because the gesture is simple, visual and instantly understood, even outside a political context.