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非道いなぁ (モンスト)

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Naoya Zenin says Hidoi naa in this short Jujutsu Kaisen voice clip from Monster Strike, a cold, mocking line fans use for cruel or unfair moments in edits.

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About this sound

Naoya Zenin says Hidoi naa in this short Jujutsu Kaisen voice clip from Monster Strike, a cold, mocking line fans use for cruel or unfair moments in edits.

This is a short, sharp voice line from Naoya Zenin, the arrogant sorcerer from Jujutsu Kaisen, saying the Japanese phrase Hidoi naa, roughly meaning how cruel or how terrible. Delivered in a calm, smug and slightly drawling tone, it sounds less like shock and more like amused contempt, as if he is enjoying someone else's misfortune. The brief pause and flat inflection make it feel cold and dismissive, which is why it lands so well as a reaction. It gives a scene an instant sense of cruelty, arrogance and dark humour without needing any explanation.

Pro tip

Drop it right after a betrayal, harsh rejection or unfair twist, letting it sit alone for a beat before cutting away. Pair it with a slow zoom on the villain, and avoid loud music, which buries its flat, mocking delivery.

How people use it

Reacting to a friend getting betrayed in a game.
Captioning a villain's cruel twist in an anime edit.
Mocking an unfair loss in a ranked match.
Responding to a harsh joke in a meme video.

More information

The line belongs to Naoya Zenin, a proud and cruel member of the Zenin clan in Jujutsu Kaisen, the manga and anime series created by Gege Akutami. This version is tagged as a Monster Strike clip, the mobile game that has featured Jujutsu Kaisen characters in collaboration events. Short Japanese voice lines like this spread through soundboards, edits and reaction videos because they carry a character's attitude in under two seconds. Fans keep using it for arrogant, unsympathetic reactions, where a single cold remark says more than a longer explanation.

FAQ

What does Hidoi naa mean?

Hidoi naa is Japanese for roughly 'how cruel' or 'that's terrible,' said with a drawn-out, mocking tone. In this clip, Naoya Zenin uses it less as sympathy and more as cold, amused contempt for someone else's suffering.

Who says Hidoi naa in Jujutsu Kaisen?

The line is spoken by Naoya Zenin, an arrogant sorcerer from the powerful Zenin clan in Jujutsu Kaisen. His proud, dismissive personality makes the cold remark fit his character, especially when he is looking down on others.

How do creators use this sound?

Creators drop it after a betrayal, an unfair defeat or a cruel twist, often over a villain reaction shot or a slow zoom. It works best on its own, with a short pause, so the flat, mocking delivery can land before the next cut.