This sound comes from Flappy Bird, the mobile game created by Dong Nguyen and released by dotGears in 2013. The game became a viral hit because of its simple controls and punishing difficulty, and its death cue became recognizable through gameplay clips, reaction videos and meme edits. It is still used because the sound is brief, clear and instantly signals failure without needing dialogue. Online, it often fills the same role as GTA SA Mission Passed, but for losing instead of winning.