Five Nights at Freddy's was released in 2014 by Scott Cawthon, with Freddy Fazbear as the main animatronic bear whose laugh and movements drive the first game's scares. Players came to copy that low hur hur hur hur sound in videos and streams, and the imitation later spread as a short beatbox meme on social platforms. Its mix of horror recognition and silly repetition helped it move beyond gameplay clips into reaction edits, remixes and soundboard use, where fans identify the game from the rhythm alone.