This sound is associated with Five Nights at Freddy's 2, the 2014 horror game by Scott Cawthon. The series became famous for its animatronic attacks and loud jumpscare audio, so clips like this spread quickly through gameplay videos, compilations and reaction edits. Online, people often group it with the broader FNAF jumpscare scream style and use it as a shorthand for sudden horror, panic or an intentionally over-the-top scare in short videos and memes.