This sound comes from the teaser for Five Nights at Freddy's 3, the third entry in Scott Cawthon's horror game series, where Springtrap serves as the main threat stalking the player through a horror attraction. Fans clipped the jumpscare audio from the teaser and shared it on soundboards, YouTube edits and reaction videos, where its short length made it easy to reuse. It remains popular because it is instantly recognisable to horror game fans and delivers a complete scare in under a second, without needing any context from the game itself.