Follower alerts became a standard part of live streaming on Twitch, where channels use short notification sounds to acknowledge viewers in real time without pausing the stream. As streaming overlays and alert services grew, this type of brief chime became familiar alongside a ding sound effect and other notification sounds used across apps and games. Creators later reused the cue outside live broadcasts, dropping it into edited videos, compilations and memes whenever a follow, subscription or new supporter moment needs to be instantly understood by the audience.