The sound comes from Rosângela da Silva, known as Janja, wife of Brazilian president Luiz Inácio Lula da Silva. Speaking at a G20 social event in Rio de Janeiro in November 2024, she ended a remark about Elon Musk with the English phrase that gives this clip its name. The line made international headlines because Musk had spent months clashing with Brazilian authorities over X. Shared widely on social media in Brazil and beyond, the short excerpt became a meme sound, detached from the speech and reused whenever Musk appears in the news.