For the Alliance is the rallying cry of the Alliance, one of the two main player factions in Blizzard's World of Warcraft, first released in 2004. The phrase appears throughout the game in quests, cinematics and player chatter as a declaration of loyalty to human, night elf, dwarf and other Alliance races. Over time it became a shared identity for players, shouted at conventions, in guild chats and in fan videos. It endures because it instantly signals teamwork, honour and long-running rivalry with the Horde.