Forza Milan is the rallying cry of supporters of AC Milan, one of Italy's most famous football clubs, and Milan Campione is the companion shout used when the team wins a title. The chant lives in stadiums, where thousands of fans sing it together after goals and trophies, and it has travelled online through matchday clips, fan edits and football memes. Its staying power comes from its simplicity: anyone can join in, it needs no explanation, and it instantly signals loyalty to the Rossoneri, win or lose.