Freddy Fazbear is the mascot of Freddy Fazbear's Pizza in Five Nights at Freddy's, the indie horror game first released in 2014. In the game, the animatronic bear stalks the player through the night shift, and his laugh became one of its most recognisable audio cues. As playthroughs, animations and fan videos spread online, the laugh escaped its original context and turned into shorthand for something creepy lurking nearby. It remains popular because it is instantly recognisable even to people who have never played the game.