The clip circulated as a short form meme sound on user generated soundboards and in Vine style and later short video edits, where brief spoken phrases were reused out of context for humour. Its appeal comes from the mismatch between a mundane food item and the overly enthusiastic way it is announced, plus the elongated ending that makes it easy to loop and recognise. It has stayed in rotation as a reaction insert alongside other random phrase sounds, food jokes and grocery themed edits shared between friends.