The oiia oiia sound rose to popularity through short-form video, where it became closely tied to clips of a cat spinning in a circle. Its simple, repetitive chant made it easy to reuse, remix, and pair with unrelated footage, which helped it travel beyond a single trend and into everyday meme edits. Because the sound is short, instantly recognisable, and tied to a visual gag, creators still reach for it when they want a quick, silly punchline without explaining the joke.