The expanding brain format began circulating in early 2017, growing from a four panel image that showed a brain glowing brighter with each increasingly dubious idea. Its final stage became known as galaxy brain, shorthand online for mocking someone who thinks a convoluted or foolish take is brilliant. As the image moved into video edits and slideshows, creators added rising sci fi sounds to sell the escalation. This version became a reusable punchline for sarcastic intelligence, bad hot takes and deliberately overcomplicated solutions across meme pages and short form video.