Mr. Incredible Becoming Uncanny is an internet meme built around Bob Parr from Pixar's The Incredibles, with each phase becoming more disturbing through altered images and darker audio. The format spread widely online in the early 2020s, especially in short edits and slideshow videos. Phase 9 is associated with the meme's late-stage, most intense section, so creators use this sound when they want a reveal to feel bleak, cursed or psychologically off.