Samsung released the Galaxy S3 in 2012 as its flagship Android smartphone, and its distinctive power on chime played every time the handset booted up. Because the phone sold in huge numbers around the world, the short melody became widely recognisable, even to people who never owned one. Years later it circulates online as a nostalgia sound, reused in videos about old phones, early Android and 2010s technology, where it instantly signals a device from that era switching on.