Place this clip at the exact turning point of a sports edit, right after the confident prediction or celebration shot. Follow it with the fail sound meme for a collapse montage, or precede it with clapping for a crowd that celebrated far too soon in the stands.
About this sound
This six-second clip is Galvão Bueno in full commentary mode, chanting in Portuguese that someone will win, will lose, lost, then stretching out a triumphant ganhou. It swings from tense hope to instant deflation and back again, which makes the reversal feel funny and painfully familiar for anyone who has watched a lead slip away.