Nintendo launched the Game Boy Advance in 2001 as the successor to the Game Boy Color, and its boot screen animation with the signature chime played every time the handheld powered on. The startup jingle became one of the most recognisable console sounds of the early 2000s, preserved through emulation, compilation videos and soundboards. Today it appears in retro gaming edits, handheld nostalgia compilations and meme intros, working alongside gaming staples like the roblox oof and the fnaf jumpscare scream as shorthand for a whole era of play.