We Are Number One comes from the children's TV series LazyTown and appears in a 2014 music sequence featuring the villain Robbie Rotten, played by Stefán Karl Stefánsson. The song became a major internet meme in 2016 through remixes, edits and ironic reposts. Since then, short cuts of the track have stayed popular in reaction videos and sad-funny edits because the tune is instantly recognizable and easy to contrast with failure, awkwardness or overdramatic moments. It is often used in the same ironic space as Hello darkness my old friend.