Gargamel is the scheming wizard and chief antagonist of The Smurfs, the long-running Belgian comic and cartoon franchise about the small blue forest dwellers he constantly tries to capture. His cackling laugh became a shorthand online for cartoon villainy, much like Nelson's HA-HA from The Simpsons, because it instantly signals gloating, scheming or a plan backfiring. Clips of the laugh are shared as reaction sounds and dropped into memes, edits and short videos whenever a creator wants a familiar, over-the-top villain moment without needing any dialogue.