The clip spread through Spanish speaking meme and soundboard pages where short animal sounds that resemble words are shared as reaction audio. Listeners latched onto the me ahogo reading because the phrase fits moments of panic, embarrassment or being overwhelmed, so the sound moved quickly between chats, short videos and edits. It is usually kept in its original short form rather than remixed, and its humour depends on the mismatch between a small cat noise and a very human cry for help.