This sound circulates mainly on TikTok and in Italian-language meme culture, where short pet clips that seem to mimic human speech often go viral. Listeners recognise the meow because it closely follows the rhythm of coglione, a common Italian insult, and that accidental resemblance turns an ordinary cat video into a shareable joke. It spread through reaction edits, duets and short comedy clips rather than through a film or television show, and it remains popular because it is short, instantly understandable to Italian speakers, and easy to drop into almost any funny fail moment.