Gears of War launched in 2006 as an Xbox 360 third person shooter developed by Epic Games, following Marcus Fenix and Delta Squad fighting the Locust Horde on the planet Sera. The series became known for cover based combat, the chainsaw bayonet Lancer, and a grim industrial art style. Its menu stings, weapon sounds and cinematic cues spread through gameplay videos, montages and forums as the franchise grew across sequels. Fans still reuse those sounds today as shorthand for a heavy shooter moment that is about to turn serious.