The phrase comes from Gothic 3, the 2006 fantasy role playing game developed by Piranha Bytes, and translates roughly as giving gold for peace and quiet. In the game world gold is everyday currency, so the line works as a practical in universe offer rather than a joke. German speaking players later lifted the clip from its dialogue context and reused it online as a reaction sound. Its appeal has lasted because the bargain is instantly understood, even by listeners who do not know the game or speak German.