The chant spread through short-form video, where creators clipped the nonsense vocal and reused it as a reusable punchline over unrelated footage. Its appeal lies in the way a meaningless phrase can still carry melody, timing and attitude, making it easy to remix, lip-sync and drop into compilations without needing context. As meme pages and reaction channels kept reposting it, the sound became shorthand for playful chaos, and it remains popular because new audiences discover it through edits, duets and shared clips rather than through any single original video.