The clip comes from the streams of Melstroy, a Russian speaking streamer whose real name is Andrey Burim and who built a large following with loud, chaotic live broadcasts. His regular opening, where he greets viewers and calls himself blogger Melstroy, became a recognisable catchphrase among his audience. Short edits of the line spread across TikTok, YouTube Shorts and Telegram soundboards in the Russian speaking internet, where it is reused as a meme greeting far beyond his own streams.