The gloeiende gloeiende clip circulates as a short Dutch reaction sound on soundboards and in short-form edits, where its repeated exclamation works as a standalone punchline rather than a quote from a widely known film or show. Its appeal comes from the rhythm of the doubling and the unfamiliar Dutch wording, which makes it feel fresh to international audiences while remaining instantly recognisable to Dutch speakers. Creators tend to reuse it for surprise, disbelief and comic frustration, keeping it alive as a niche reaction sound rather than a mainstream meme.