The sound is best known as a Turkish TikTok trend, where short clips reuse Gokhan Abi's complaint about neck pain as a reaction to everyday stiffness and awkward movement. Its appeal comes from how ordinary the moment is: almost everyone has woken up sore or turned too quickly, so creators can drop it into gym fails, morning routines, gaming sessions and travel vlogs without much setup. Because the clip is only about ten seconds long, it also fits neatly into short-form edits, reaction duets and captioned memes, keeping it easy to reuse whenever a stiff neck becomes the joke.