“My precious” is strongly associated with Gollum in The Lord of the Rings, where his fixation on the One Ring made the line famous with film audiences in the early 2000s. Online, the quote became a lasting meme because it instantly communicates obsession, greed and overprotectiveness in just two words. It is still widely used in short edits, reaction memes and gaming videos whenever creators want a theatrical way to frame an object as absurdly valuable.