Gollum, the tormented former hobbit corrupted by the One Ring, is one of the most recognisable characters from J.R.R. Tolkien's The Lord of the Rings and its film adaptations. In French dubs and fan edits, his submissive address to his master becomes Oui Maître, a phrase that French-speaking fans quickly recognised and clipped for reuse. The line spread through French meme pages and soundboards, where its creepy politeness made it a shorthand for fake obedience, and it remains popular because it is short, instantly recognisable, and easy to drop into reaction videos.