Put it at the peak of a fail, after the setup and before the reaction shot, then follow it with Bruh for the payoff and keep Goofy Ahh Sounds nearby for a second hit in longer edits.
About this sound
This clip lasts just over six seconds and is a long, stretched goofy ahhh sound, drawn out for comic effect. It feels silly, over the top and chaotic, turning a small mistake into a big dramatic moment. The exaggerated delivery makes it feel playful rather than serious, perfect for underlining something ridiculous without saying a word.