Gorillaz were created in 1998 by Damon Albarn and Jamie Hewlett as a virtual band fronted by animated members 2-D, Murdoc Niccals, Noodle and Russel Hobbs. Clips attached to the group often circulate separately from full songs because the characters and voices are so recognisable online. This Noo Noo excerpt has spread as a short reaction sound on soundboards and in edited videos, detached from its original context. Its link to a well known act gives a simple refusal a familiar pop culture flavour that generic no clips do not have.