The clip comes from 'Friday', the 2011 single by American singer Rebecca Black that became one of the earliest viral pop phenomena on YouTube. Its list of everyday morning steps, including choosing cereal, was widely quoted, parodied and remixed, turning simple lines from the chorus and verses into standalone memes. More than a decade later the cereal line still circulates on soundboards because it is instantly recognisable, oddly earnest and easy to drop into any breakfast or end of week joke without needing the full song.