James Brown, the Godfather of Soul, built his live shows and funk recordings from the 1950s onward around call and response, tight grooves and sudden screams that signalled a break or a peak. Short clips of that yell later circulated online as a standalone scream meme, detached from any single song and reused for comic emphasis. Its staying power comes from how recognisable the voice is in under three seconds, making even a silent clip feel musical, theatrical and unmistakably tied to classic funk and soul performance.