Grand Theft Auto IV launched in 2008, and its Episodes from Liberty City expansion followed in 2009 with The Lost and Damned and The Ballad of Gay Tony. Both episodes reused the main game's pause menu theme, a minimal ambient piece that became closely linked to Liberty City's darker, moodier tone. Clips of the music spread through YouTube and soundboards as players shared nostalgia for the era, and it remains popular for recreations, menu parodies and edits that need an instantly recognisable GTA IV atmosphere.