Grand Theft Auto: San Andreas was released by Rockstar Games in 2004 and follows Carl Johnson, known as CJ, returning to Los Santos. Its short mission complete music became one of the game's most recognisable audio cues, instantly linked to progress and reward. As GTA clips spread on YouTube and meme pages, the sting escaped the game alongside lines like Aw Shit! Here go again. from CJ from GTA SA, turning into a universal sound for finishing something. It remains popular because gamers instantly recognise it and non-gamers still read it as success.