The line comes from real-time strategy game Warhammer 40,000: Dawn of War, released in 2004, where Imperial Guard Guardsmen units shout their battlefield barks when enemies appear. As a unit response it was meant to warn the player quickly, similar to an Enemy Spotted callout in other strategy and shooter games. Clips of Dawn of War barks later circulated on soundboards and in Warhammer fan edits, and this Chaos warning stayed popular because it captures the Guard's role as ordinary men facing cosmic horror.