Guido Nicheli was an Italian actor best known for playing the Cumenda, a rich, arrogant Milanese industrialist in popular Italian comedy films of the 1980s such as Vacanze di Natale. The character became a lasting shorthand for Milanese wealth and snobbery, with his accent and catchphrases quoted for decades. Clips of his voice now circulate online as short meme sounds, used far beyond the films to joke about Milan, money and upper class manners, keeping the Cumenda persona alive for a new generation of viewers online today.