The Gulag became one of the defining features of Call of Duty: Warzone when the game launched in 2020. Instead of immediate elimination, players could win a 1v1 and respawn, which made the mode instantly memorable and highly clipable. Audio from these Gulag moments spread through Warzone montages, TikToks, and short gaming memes because it quickly communicates pressure, risk, and a possible comeback. It is still used whenever creators want to evoke a last chance fight or a high-stakes duel.