Guts and Blackpowder is a Roblox survival game where players fight waves of zombies with muskets and melee weapons, and its death sounds have become shorthand among its community for a failed run. This version is labelled death 3, suggesting it is one of several different death cries used in the game, and players have lifted it from gameplay for use in memes, montages and short edits. Its appeal is its simplicity: a single recognisable scream that instantly tells viewers a character did not survive.