This sound is part of the wider Among Us meme wave that spread across short-form video and gaming edits after the game became hugely popular in 2020. Rather than relying on a long setup, creators use the quick yell as an instant recognition joke whenever something visually suggests the game or feels suspicious. Its staying power comes from how fast and obvious the reference is, making it easy to pair with zoom-ins, freeze frames, alarm cuts, or other dramatic meme reactions such as the FNAF Jumpscare Scream.