OSS 117 began as a series of French spy novels by Jean Bruce, first published in 1949, long before the modern film versions. Michel Hazanavicius revived the character in OSS 117: Cairo, Nest of Spies in 2006 and Lost in Rio in 2009, with Jean Dujardin playing the agent as a vain, outdated parody of early Bond style spies. Short lines from those comedies later circulated online as reaction sounds. This one-word clip survives because the delivery is instantly recognisable, even to viewers who have never seen the full films in context before.