The phrase became widely recognized through Pokemon-related meme culture and parody quiz edits built around the familiar reveal format. Online, creators use 'It's Pikachu' as a fast answer sound when the result is obvious, ironic or intentionally overdramatic. Its popularity comes from how quickly viewers understand the joke, even in very short videos. The clip has stayed common in reaction posts, gaming memes and captioned reveal edits because it delivers a clear punchline in barely a second.